The Newman Hotel, Fitzrovia, W1
Type of project: Hotel Refurbishment
Pritchard and Pritchard, selected Green Envee to supply the artificial green wall for this commercial hospitality project at The Newman Hotel in Fitzrovia, London W1.
Conceal, transform, impress
The Newman Hotel needed a practical solution for an unsightly trellis area within its outdoor space. The goal was simple — cover an eyesore and replace it with something that enhanced the hotel's exterior without adding ongoing maintenance demands to an already busy hospitality operation.
Style and function in equal measure
Fitzrovia is one of Central London's most design-conscious neighbourhoods, and The Newman Hotel needed a solution that could hold its own aesthetically. The installation had to look polished and considered — not like a quick fix. At the same time, a real living wall was never a viable option for a hospitality environment where maintenance time and resource is limited.
Low maintenance. High impact.
Green Envee supplied a large artificial green wall, installed by the Pritchard and Pritchard team. The panels were selected for their realistic appearance, durability, and zero maintenance requirements — delivering lasting visual impact without the upkeep of a living wall. The result is a clean, lush green backdrop that sits naturally within the hotel's outdoor space and reflects the quality of the surrounding neighbourhood.
Supplier: Green Envee
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